We touched on this in last month's newsletter. It was titled, "State of the AIDC Industry". In that piece, our president Dave Mattingly, laid out what has worked and what hasn't worked in past years. One of those discussed failures was larger E-tailers not providing any integration to the customer. You can sell all you want, but if technology isn't your identifying trait, then you'll come up short most of the time. So here we are, doubling down on that data driven theory. Here we say, "If you want to be in this business you have to sell, but to succeed, well...you have to be technology focused with seasoned experts".