EMP Tech Tips

Color Label Printing

It has been a dream shared by EMP and our customers for years.  Printing your labels real time, at time of need, color and all.  There are two types of labels in our industry.  Data labels which are typically black and white, containing fixed and variable data.  The other type of labels are color labels, which can be the prime label on a product or a data label that just happens to include color.

The use of color on labels can be very powerful.  Sure, you want the prime label on a consumer product to be bright and vibrant, beautifully depicting both your brand and product.  But color can also help to identify items at a quick glance or the color may be a requirement in your industry, such as GHS labels.

Whatever the need for color labels might be, press printing the color portion of the label was your only choice for many years.  Yes, multi-color, thermal transfer label printers did exist, but they were complicated, expensive and were only good for spot colors.  You could think about using an office grade ink jet or laser to print color, but they were unreliable, expensive, not good for high volume and you were forced to use sheets of labels.

Some years ago, ink jet label printers started showing up on the market.  We at EMP toyed and tested with them but were never completely satisfied with their reliability or the durability of the labels.  We won’t sell our customers a product unless we have first proven to ourselves that it works and is reliable.

Epson has been the leader in color label printing for several years.  But there was a hole in their product offering.  They had a very low-end printer the C3500 which was meant for low volumes of labels that did not need to withstand water or chemicals.  Or they had the high end C7500 that was meant to produce high volumes of labels and could do chemical resistant labels.  But finally, Epson is introducing the C6000 and C6500 “just right” printers.  These printers can produce water and chemical resistant labels at an affordable price in just right quantities for either on demand or batch applications.  Also, the C6500 is an 8” wide printer for large labels and the C6000 is 4” wide, really highlighting the fact that these new printers fill the sweet spot in the middle.

The best news is that we at EMP can provide the base labels for this printer on full sized rolls or fan folded.  That means that just in time delivery of quality labels along with the inks and service can all be provided by EMP.  We have also invested in a demo unit so that we can print samples here in our shop or bring the printer onsite for a demo if needed.

This is exciting news, contact us today for your color label samples.

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