Staying In Our Technology Lane

Steve Jobs once said, “I’m actually as proud of the things we haven’t done as the things I have done.  Innovation is saying ‘no’ to 1,000 things.  You have to pick carefully.”  Jobs is not always the best person to model your personal life after, but we at EMP feel that he had it right on this one.

In technology, there are so many shiny things that we want to chase, it can be difficult to say no.  So many technologies that we could do if we wanted, but we would have to sacrifice expertise elsewhere.  As we have scaled up our group to the size it is today, it has been even more tempting to try to take on more technology offerings.  But we stay in our lane with barcoding, label printing, RFID, wireless networking, and machine vision, the same products that we have been offering for decades.

Things that we have avoided, (at least so far)? 

  • Networking beyond the access points
  • Robotics
  • ERP Integration
  • Conveyance
  • Packaging Equipment

All things that we are capable of but feel that taking this on would stretch us too far and cause us to not be the expert that we are in the products and services that we currently sell. 

So, if you are looking for a company that is truly an expert in barcoding, label printing, RFID, wireless networking, and machine vision, contact us today!

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